August Mood of the Nation


Find out how the UK feels about back-to-school shopping and how the UK is coping with the cost of living crisis.

 
In the August Edition of Spark Emotions' Mood of the Nation, we look at how the UK is feeling about the month ahead, with a focus on back-to-school shopping and how the UK is feeling, and coping, with the cost of living crisis.
 
When looking at the mood of UK adults for August, we found that feelings of excitement and control have fallen compared to last month and only 15% are feeling optimistic about the month ahead. 
 
The negative feelings about August are expressed as Worried; where people are positive, it is described as Excited and Happy.
 
 Financial confidence is still low and many stated ‘Fuel’ as being the biggest purchase they will make in August.
 

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